We covered ELAS in the last couple of weeks.
Read time: just over a min.
Today we’ll wrap it up covering TIC.
Feel free to use it when setting your goals for yourself or for your team.
E – Exponential
The goals must be future-oriented, non-linear and profound.
It must have the characteristics of stretching the imagination beyond the current state. It must be focused on producing 10(n)X results. Using transportation example, centuries ago, when customers demanded faster horse carriages, the master geniuses like Benz, Daimler and Ford thankfully did not add more horses to make the carriages run faster. Their goals were exponential – forward-looking.
L – Landscape Sensitive
The goals must be viable when implemented.
It should be flexible and sensitive to the changing landscape and not stuck to its original purpose. It should not be too early or too late, requiring the goals to be tested continuously at each milestone to evaluate its viability.
If found to be non-viable, then the goals should be pivoted to a much viable outcome. Imagine if the electric cars were produced without adequate battery life or Segway, the clever transportation device that was very futuristic when launched but implemented too early for successful adoption. Netflix initially focused on DVDs by mail, however as the network landscape grew exponentially, it pivoted to online streaming.
A – Aligned
No goals are worth pursuing if it’s not aligned with the broader purpose (personal or organizational). The goals must serve the vision and values it is undertaken for. Amazon’s vision is to be the most convenient provider of products and services. Every effort, therefore, is aligned with making shopping (online and offline) convenient for customers.
S – System
The goals must also define the system or the framework to work within. A lofty goal without means and methods won’t go very far. Establishing a system to modularize the goals will ensure effective management of the goals to its finish line.
T – Timely
Goals must have a timeline. It must have an adequate pace to meet the needs on time. A grand idea implemented late is a bad idea, after all. Microsoft was late to the mobile rush, hence left billions if not trillions on the table.
I – Innovative
Innovation is the bloodline for a sustainable future, and the goals must be based on a fresh perspective to improve the probability of adoption or success. Electric vehicles were attempted long before Elon Musk was born. However, Tesla is an example of an exponential goal with an innovative approach.
C – Concise
The goals must be stated in a very simplified and concise manner to resonate with everyone involved. If the goal is ambiguous and layered in complexity, then the chances of hitting the target will be slim. Keeping it simple is critical.
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