2.2 Your Brand | Behavioural Blind Spots

Welcome back to chapter two – Your Brand. This article is long over-due. To make the most of this blog, please start with the materials under the ‘Life‘ section from Chapter 1 – Back to Basics.

A quick recap from where left. In the articles Chapter 2 – Your Brand and 2.1 Your Brand | Put Your Clothes On, we discussed two types of Blind Spots – Behavioural and Mental Blind Spots, and here we’ll cover it in some more detail.

Read time: 2.30 min.

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2.1 Your Brand | Put Your Clothes On

The Emperor’s New Clothes, a classic adaption from a 13th-century Indian fable was immortalized by Hans Christian Andersen first published in the early 19th century. The story is about an emperor who cares more about his appearance and posturing, hires two weavers, who to satisfy his vanity promise to make him the most elegant clothes worthy of an emperor that can only be seen by worthy men.

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1.5 Back to Basics | Final Summary

One evening an old Cherokee told his grandson about a battle that goes on inside us all. He said, “My son, the battle is between two wolves inside us all. One is Evil. It is anger, envy, jealousy, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, false pride, superiority, and ego. The other is Good. It is joy, peace, love, hope, serenity, humility, kindness, benevolence, empathy, generosity, truth, compassion, and faith.” The grandson thought about it for a minute and then asked: “Which wolf wins?”
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1.3 Back to Basics | “My Precious”

Gollum teaches us some very essential lessons.

If Smeagol had strong walls within him, he wouldn’t have become obsessed with evil, killing his best friend, living an unnaturally long life in despair and become Gollum, finally melting away with the One Ring. Now, that probably wouldn’t have given us the epic story ‘The Lord of the Rings’ either. Continue reading “1.3 Back to Basics | “My Precious””