Packaging is important.
Candies are sold in different coloured wrappers, and the same candies are often sold in other wrappers.
We like certain colours, and the wrapper gets us to pick the candy.
But it is just the wrapper.
The candy is the real deal.
But we still want the candy in that wrapper.
And we’ll quarrel and fight over the wrapper.
The candy is no longer the issue.
The wrapper is the issue.
Look across, and you’ll find similarities all over.
Thank you for reading. I’ll be back with more next week.