I learnt this first-hand through my blog writing. I would start working on a topic (my goal), but the writing would evolve into a different topic altogether.
Read time: just over a min.
My ‘goal’ often could not be met, but I would produce a better post at the end, which would not have served the content well if I had stuck to the original topic.
I call this new method: ELASTIC Goals.
Let’s dive into the first two letters – E and L
E – Exponential
The goals must be future-oriented, non-linear and profound.
It must have the characteristics of stretching the imagination beyond the current state. It must be focused on producing 10(n)X results. Using transportation example, centuries ago, when customers demanded faster horse carriages, the master geniuses like Benz, Daimler and Ford thankfully did not add more horses to make the carriages run faster. Their goals were exponential – forward-looking.
L – Landscape Sensitive
The goals must be viable when implemented.
It should be flexible and sensitive to the changing landscape and not stuck to its original purpose. It should not be too early or too late, requiring the goals to be tested continuously at each milestone to evaluate its viability.
If found to be non-viable, then the goals should be pivoted to a much viable outcome. Imagine if the electric cars were produced without adequate battery life or Segway, the clever transportation device that was very futuristic when launched but implemented too early for successful adoption. Netflix initially focused on DVDs by mail, however as the network landscape grew exponentially, it pivoted to online streaming.
We’ll cover A and S next week. Stay tuned.
Bye for now.