2.2 Your Brand | Behavioural Blind Spots

Welcome back to chapter two – Your Brand. This article is long over-due. To make the most of this blog, please start with the materials under the ‘Life‘ section from Chapter 1 – Back to Basics.

A quick recap from where left. In the articles Chapter 2 – Your Brand and 2.1 Your Brand | Put Your Clothes On, we discussed two types of Blind Spots – Behavioural and Mental Blind Spots, and here we’ll cover it in some more detail.

Read time: 2.30 min.

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Pizza without cheese! | The New Age Series

“Mr.Watson, come here, I want to see you.” those were the few words by Alexander Graham Bell, inventor of the telephone, when he made the first call on March 10, 1876, to his assistant, Thomas Watson. It was through a heavy and wired instrument. It lacked even the most basic features that are not even considered features anymore, simply speaking there is no comparison to the smart and sophisticated devices from today, yet, its capabilities is regarded as one of the critical milestones in human advancement.

Read time: 4 min

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No frills. Real Deal. | The Office Series

History always repeats itself. Sadly we often do not learn from it. Not because we arrogantly ignore it, but history has an advantage of painting the big picture after the fact, which is often not visible in the given present time. History is full of leaders who indeed moved the world forward and of those who brought the world to its knee. Countless leaders once revered were later abandoned or worse slain by their followers.

Read time: 2 min

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